Social media run on algorithms that, in simple terms, give active and prolific users more exposure.
The more you post, the more chances you have of being seen. More chances of being seen means more chances of reaching your audience and going viral (via likes, shares and comments). And the more viral you go, the more exposure the algorithms give you… It’s a virtuous circle that makes it essential to post regular content that’s relevant to your audience.
And that’s where things get complicated. The theory may be easy, but in practice the content gets harder to produce over time. During our meetings / this workshop, we will explore together:
- The right platforms for your goals
- How web content differs depending on your chosen platforms: both style and substance
- What to post: setting editorial guidelines
- How to tailor the same content to different networks: Facebook, Instagram, LinkedIn, etc.
- Your posting schedule
Workshop with Elyssa and Emmanuelle.